Rooted in Strength was inspired by Marlene’s own journey.
Born in Portugal, shaped by her Cape Verdean heritage and now building her life and business in the United Kingdom, she represents the experience of many women who carry more than one place, culture and identity within them.
The campaign celebrates the quiet strength it takes to begin again, build a new life and continue growing while remaining connected to your origins.
Rooted in Strength is not only Marlene’s story. It is the story of every woman whose roots continue to guide, ground and strengthen her.